Don’t get me wrong, I love a designing websites. But more importantly, I love for the websites I design to be seen! And that is where SEO comes into play✨ When you optimize your website with keywords that are trending for your niche, but are also not overly saturated you are in the sweet spot of SEO for websites!
SEO stands for Search Engine Optimization. I like to use it as a marketing strategy within websites. This way your ideal client is able to find you because you have improved the quality and quantity of website traffic. With SEO you are not paying for ads to direct traffic to your website, but instead you are allowing the internet to work for you!
Girl, I know exactly what is going through your mind. Where do I even begin? Implementing SEO can be overwhelming at first. There is so much to learn and do! But that’s what I am here for. To give you the insider step by step of maximizing your website’s SEO!
These four “steps” are the first things I look for when I audit websites. But they are not all that go into SEO for websites! However, this is a great place to start.
Step 1: Identify Your Keywords
There is so much thought and research that goes into your keywords! What are you already ranking for? What is your competition ranking for? Are your current keywords over saturated? Or maybe no one is search for your current keywords? The list goes on! And I know sis, it’s A LOT 😅 I recommend using a program like SEMRush to really dive deep into your keyword research and make sure you are using keywords that will make a difference!
In addition to your research, be sure to identify what I call the Big Three Types. These are three types of keywords that you want scattered throughout your website and in every single blog post! Check out what the Big Three are here!
Step 2: Headings & Titles
Headings help the reader, as well as the search engine, more easily read your blog and understand its purpose. Here is the most important things to remember about headings when it comes to SEO for websites.
- Heading 1 (H1) is only used once in a blog, and that is for the Title. Do not use it more than once!
- Heading 2 (H2) is used to section the blog and establish the flow of content.
- Heading 3 (H3) is for more specific sections within an H2.
Vary rarely would a blog go deep enough that you would use H4s and beyond.
To help your viewers better scan your blog to find the information they are looking for, use heading about every 300 words. This improves accessibility and lowers your bounce rate!
Step 3: Written Content
Be sure that you scatter your keywords throughout your written content. And by that I mean any of the paragraphs you have written to better connect or explain a principle to the viewer. Just make sure that the keyword is used in an organic way, and isn’t stuffed in your paragraphs. This step is pretty low key, but is still necessary to add SEO for websites.
Step 4: Images
As a virtual assistant for wedding photographers, I CANNOT STRESS THIS ENOUGH! You images need to be optimized! Way too often do I go into the back end of a website, for a wedding photographer mind you, and not a single image is optimized 😳 It is wild to me! Now, rant over. How do you optimize images on your website? Three simple ways.
- Filenames
- Image Title
- Alt Text
SEO For Websites
I know, this may feel like a lot. But just take it step by step! And if you still need a little bit of help, hit me up!
