AI is storming my world as a photographer’s blogger. And don’t get me wrong, it has its place. I wrote about how you can use AI in blogging as a photographer. You can check that out here! However, there are a lot of cons of AI blogging if you don’t use it correctly. AI is shiny, fast, and weirdly good at stringing sentences together. But before you hand over your blog to the bots, let’s hit pause. Because while AI can help, it can also majorly mess with your magic if you’re not careful. And I don’t know about you, but we are not here to sound like every other photographer on the internet! Let’s break it down:

It Can Water Down Your Brand Voice

Your voice? It’s your superpower. Your blog is where potential clients get a taste of you! Your humor, your heart, your unique point of view behind the lens. If AI is writing your posts on autopilot, that personality-packed sparkle you’ve worked so hard to build can fizzle out fast. No one wants vanilla when they came for salted caramel!

SEO ≠ Soul

Sure, AI can churn out keyword-stuffed posts like nobody’s business. But let me be clear: SEO without value is just… noise. Google’s onto it. Your clients are onto it. If your content reads like a robot dictionary, you’ll lose both ranking and readers. SEO works best when it’s paired with authenticity, storytelling, and helpful content. So yeah, let’s optimize, but not at the expense of your vibe!

Fact-Check, Always with AI Blogging

AI is smart, but not wedding-photographer-who’s-been-in-the-trenches smart. It doesn’t know that Nikon’s latest firmware update changed your entire workflow, or that “2023 wedding trends” are soooo last season. If you don’t double-check AI’s facts, you might end up with outdated info or cringe-worthy mistakes. And ain’t nobody got time for blog content that misrepresents your biz!!

Overuse Can Kill the Trust

Your dream clients want to connect with you – not a ChatGPT clone. If your content starts to sound off, feel weird, or contradict what you’re showing on social. Then it’s a fast track to losing trust. And in the personal brand game (which photography 100% is), trust is everything. Protect it fiercely.

Blogging = Growth, Baby!

Here’s the truth no one tells you: blogging isn’t just for SEO. It’s a place to reflect, refine your messaging, showcase your work, and get real with your audience. When you lean too hard on AI, you miss out on that beautiful growth moment that happens when you put pen to paper (or fingers to keyboard) and say, “Here’s what I’ve captured lately.” That’s where the magic lives!

AI blogging isn’t all bad! As long as you remember that AI is a tool, not a replacement! Use it to brainstorm. Use it to outline. But don’t let it write the whole dang thing and hit publish without a second thought! Your voice, your stories, your expertise? Those are irreplaceable. Edit every post with intention and infuse it with you.

Need help finding that sweet spot between personality and performance? That’s literally what I do. I teach wedding photographers how to blog with heart and strategy! Reach out to me here.